happy toy machine

Happy Toy Machine Allows You To Build Your Own Plush Toys

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The TechCrunch Disrupt Startup Alley audience choice winner today is Happy Toy Machine, which allows you to design and create plush toys online.

The site allows adults and children to customize their plush toys by colors, size, body parts, shape, type, build and more. When you are satisfied with your design, you can actually have your creation built and sent you. It’s sort of like the Build-A-Bear on steroids.

Price ranges from $30 to $50, which is comparable to Build-A-Bear’s prices. The startup says the design element of the site is designed specially so that children can interact with the site and be able to design toys on their own.

In the future, the company would like to partner with video games or other entertainment properties to leverage Happy Toy Machine’s platform.

Here’s their presentation: