• Dennis Crowley's Mom Actually Bought Him That Gap Ad Outfit

    Alexia Tsotsis

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    Monday, May 23rd, 2011

    Local darling and Foursquare CEO Dennis Crowley took the stage at TechCrunch Disrupt to talk to Mike Arrington about anything but acquisitions, partnerships, valuations or the reports of a possible Groupon partnership or anything that’s you know, breaking news.

    But what Dennis did talk about? “You’re a bit of a rockstar here,” said Mike Arrington. “I don’t really see it that way,” responded Crowley. In rejoinder Arrington brought up Crowley’s Gap ad from last winter. “Is modeling taking up a lot of your time? How much makeup do you have on in that picture?” Arrington bombarded him with the hard hitting questions.

    Crowley also revealed (SPOILER ALERT!) that he wasn’t holding co-founder Naveen’s hand in the ad, and that his mom actually bought him that entire GAP outfit for Christmas, which included a chunky cardigan and “crazy jeans” according to PR Rep Erin Gleason.

    Jokes aside about the rockstar thing, “I’ve always looked up to the people who went from being unemployed to doing interesting things with product,” said Crowley. Maybe that’s a more valuable kind of model, one that we could all look up to.

    Company: foursquare
    Website: foursquare.com
    Launch Date: April 16, 2009
    Funding: $114M

    Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...

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