Firefox beta for Android has been updated today with the ability for users to turn on the “Do Not Track” privacy feature, making it one of the first mobile browsers to offer the privacy option.
Mozilla’s Do Not Track allows users to have more control over how their browsing behavior is tracked and used online. When the feature is enabled, Firefox will tell advertising networks and other websites and applications that you want to opt-out of third-party tracking for purposes like behavioral advertising. Basically, Mozilla implements an HTTP header that Firefox users can elect to send that tells ad networks they don’t want to be tracked.
To turn Do Not Track on in Firefox for Android, you tap on Browser Tools within the app. From the Preferences pane, you tap on the box next to “Tell sites not to track me” to turn this option on or off, where you can also choose to save passwords and allow cookies. The same feature was also launched for Firefox’s web browser in February.
This week the FTC called for ‘Do No Track’ technology to be added to mobile browsers, as more consumers use their smartphone’s browser to surf the web. Now that Firefox has added this feature to its mobile browser, it’s expected that others will follow suit.