Google has rolled all of its finance tools into one product today, merging its mortgage, credit card and bank account comparison tools into Google Advisor. Google Advisor allows you to compare offer options for your credit cards, checking and savings accounts, CDs or mortgage.
With Google Advisor, users can enter in whatever criteria they’re looking for and get multiple offers side by side. Additionally, users can set the search criteria they want and control the amount of personal information they share before contacting the offer provider if/when interested in taking them up on the offer.
With this fleshed out service, the search company has entered the same consumer finance comparison space as Lowermybills.com, CreditCards.com and others. Google has experimented with a mortgage comparison tool since 2009 and receives revenue through referrals — While Google is not currently paid for referrals on any other finance product, it’s safe to say that it hopes this will one day not be the case.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...