• Apple Zeros In On Deals For Its Cloud Music Service

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Thursday, May 19th, 2011

    Apple is furiously negotiating with the record labels to finalize deals which will allow it to stream music from the Internet to mobile devices (iPhones, iPads, iPods) and computers. It just came to terms with Sony Music, according to a Bloomberg report, which means that of the four major labels it’s got three down (EMI, Warner, and Sony), and one to go (Universal Music).

    Streaming rights are different than digital download rights so Apple had to renegotiate all of its music deals. A cloud music service would allow consumers to keep all of their music online and stream it to any device. Google and Amazon have both recently launched beta versions of cloud music services, but they are limited in features and functionality (watch our Fly or Die review of Google Music for more info). Both decided to push ahead with music lockers that do not require deals with the labels, and in so doing they may have pushed the labels closer to Apple.

    In any event, as soon as Universal gets on board, the last major barrier to Apple launching iTunes in the cloud will be removed. The question is: will iTunes remain a buy-to-own model, or will Apple start offering unlimited subscriptions? We can dream, but let’s take baby steps first. Simply getting all your music off your various devices and keeping them in one central location online will take away most of the hassles of managing your music collection on your own machine and syncing it to various mobile devices with limited storage capacity.

    Company: Apple
    Website: apple.com
    Launch Date: April 1, 1976
    IPO: NASDAQ:AAPL

    Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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