Amazon is launching its fifth publishing imprint today—a mystery and thriller focused vertical called Thomas & Mercer. This joins Amazon’s other imprints, including Amazon Encore, AmazonCrossing, The Domino Project, Montlake Romance.
Thomas & Mercer launches with four books that will be released in the fall via Kindle, print and audio formats: “Resuscitation” by D.M. Annechino, “Stirred” by J.A. Konrath and Blake Crouch, “The Immortalists” by Kyle Mills and “Already Gone” by John Rector.
Amazon says the expansion to this vertical made sense because mysteries and thriller are popular with its customers. The e-commerce giant started its publishing arm in 2009, giving Amazon greater control over producing original content for its readers.
AmazonEncore publishes works from emerging and new writers, AmazonCrossing translates foreign language works, TheDominoProject is a partnership with Seth Godin for publishing works relating to innovative ideas and Montlake Romance publishes romance novels.
Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...