BlackArrow, a provider of advertising solutions for ‘New Television platforms’, this morning announced a strategic investment by Time Warner Cable. Joan Gillman, president of media sales for TWC, has been named to the BlackArrow board of directors.
The cable system operator joins BlackArrow’s impressive list of backers, which includes Cisco, Comcast, Intel Capital, Mayfield Fund, Motorola Mobility, NDS and Polaris Venture Partners.
The Time Warner Cable investment and the Motorola Mobility investment from last November complete BlackArrow’s previously announced Series C funding – bringing the total amount raised in the round from $20 million to $27 million.
BlackArrow says the Time Warner capital will be used for the deployment of its Advanced Advertising System to programmers and New TV content distributors.
The system is designed specifically for the technological complexities and business issues within on-demand television advertising environments.
BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s solutions are designed to expedite advanced advertising within video content on any platform, enabling pay-TV operators and content providers to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Mobility Ventures, NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City...
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