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    Time Warner Invests In TV Advertising Technology Company BlackArrow

    Robin Wauters

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    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Tuesday, May 17th, 2011
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    BlackArrow, a provider of advertising solutions for ‘New Television platforms’, this morning announced a strategic investment by Time Warner Cable. Joan Gillman, president of media sales for TWC, has been named to the BlackArrow board of directors.

    The cable system operator joins BlackArrow’s impressive list of backers, which includes Cisco, Comcast, Intel Capital, Mayfield Fund, Motorola Mobility, NDS and Polaris Venture Partners.

    The Time Warner Cable investment and the Motorola Mobility investment from last November complete BlackArrow’s previously announced Series C funding – bringing the total amount raised in the round from $20 million to $27 million.

    BlackArrow says the Time Warner capital will be used for the deployment of its Advanced Advertising System to programmers and New TV content distributors.

    The system is designed specifically for the technological complexities and business issues within on-demand television advertising environments.

    Crunchbase

    Company: BlackArrow
    Website: blackarrow.tv
    Funding: $59.8M

    BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s solutions are designed to expedite advanced advertising within video content on any platform, enabling pay-TV operators and content providers to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Mobility Ventures, NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City...

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    Company: Time Warner Cable
    Website: timewarnercable.com
    Launch Date: 1989

    At Time Warner Cable Inc. we’re all about connecting people and businesses with information, entertainment and each other. That’s why we bring you the latest innovations for your home - from high-definition television to Enhanced TV features to high-speed data and Digital Phone services. We also believe in the power of community, which we show through our signature education programs, countless hours of volunteerism and by contributing cash and in-kind support to benefit the communities where we operate.

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