Loyalize, an audience participation company, has acquired game studio Savage Entertainment. Financial terms of the deal were not disclosed.
Savage has worked with numerous publishers, including Electronic Arts, Activision, THQ, Midway, and LucasArts. The studio has created games for a number of well-known movies, including Transformers, James Bond, and Star Wars. Savage has also created simulators for various branches of the US government, including the Army, the Department of Homeland Security, and the Defense Advanced Research Projects Agency.
Loyalize offers a white label,second-screen, Social TV experience to broadcasts or live events, allowing viewers to win real awards, shop, virtual badges, polls, and more around interacting with content on phones and tablets. Brands can also view the analytics from consumer interactions in real time and determine what audiences like, hate, or find unbelievable.
The company, which recently landed a deal with Motorola Mobility to power a social TV service for Motorola’s devices, will be using Savage talent and gaming expertise to add interactive gaming features to Loyalize’s platform.
Loyalize was a Social TV product of choice to run such biggest events as: Superbowl’12 and Grammy’s 2012! as well as Australia Open, CES’12 live show, and more… Loyalize is an audience participation company. Providing white-label services for brands and content providers to engage nationwide audiences during live TV shows, sporting events, and political debates. Loyalize converts passive viewers into active participants, playing games, answering polls, discussing and sharing with other viewers right from their smart phones, tablets, laptops,...
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