• Sequoia Leads $3M Round in Onavo, The Must-Have Data Shrinking iOS App

    Roi Carthy

    Roi Carthy is the Managing Partner at Initial Capital. Previously, Roi has worked at companies such as Soluto, Zend Technologies and 888.com. Roi has been covering the Israeli startup scene for TechCrunch since 2007. Born in Israel, Roi has spent many years abroad living in both the US (Boston, Olivet, DC) and in Europe (Budapest, Zurich). Today, Roi works... → Learn More

    Tuesday, May 17th, 2011

    It was only a few shorts weeks ago that we reviewed Onavo, the must-have iOS app that significantly shrinks data consumption. We were so impressed with the app’s ability to save users money on their data usage plans, that we went so far as to say that every iOS user should download it.

    Today the company is announcing a $3M Round A by Sequoia Capital, with participation of Magma Venture Partners.

    I asked the company to share some usage statistics for the first twenty days since launch. Here’s what they came back to me with:

    • Onavo saved users approximately 500GB in data consumption.
    • Data consumption of 30,000+ different apps passed through Onavo’s data-shrinking technology.
    • Onavo saw particularly high demand in two main user categories: The first, among travelers seeking to save on data roaming plans. The second, among domestic users with capped plans looking to get more bang for their buck.

    Also noteworthy, and by popular demand (mine included), Onavo is now also available for iPad.

    Company: Onavo
    Launch Date: 2010
    Funding: $13M

    Onavo, founded 2010, is the company behind Onavo Insights, the largest mobile intelligence service, and the developer of the award-winning Onavo mobile utility apps. Onavo Insights market intelligence data, powered by fully anonymized data from Onavo’s apps, powers business decisions in companies in verticals diverse as finance, gaming, entertainment and social networking, and reports are cited regularly in the press as the primary barometer of the mobile app ecosystem.

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