Lady Gaga On The Farm

Tuesday, May 17th, 2011

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

You’re not a real celebrity until you have your own video game or, these days, your own section of FarmVille. Lady Gaga teamed up with Zynga to promote GagaVille, which is now live inside the game. It’s a place where you can grow jewels and get her new album when you purchase $25 in Zynga game cards. Yeah, that must be costing Zynga or one of its partners (Best Buy, Clear Channel) a pretty penny—at the very least someone is subsidizing the albums.

But at least they are having fun with it. Check out the promo video above which shows what happens when Lady Gaga hits the heartland.

Company: Zynga
Website: zynga.com
Launch Date: July 2007
IPO: NASDAQ:ZNGA

Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...

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