• Casio "Diver-Inspired" Baby-G Watch Is A Jam For The Ladies

    John Biggs

    Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

    Tuesday, May 17th, 2011

    Casio is perfectly content to rest on their laurels. Their G-Shock line is inexplicably popular, the ladies love them some Baby-G, and every year a new cohort of customers graduates into some of their nicer models. That’s why I’m pleased to see this cleverly designed and relatively cheap Baby-G. It costs $160 and will be available this June in time for “water sports” season, according to Shigenori Itoh, CEO of Casio America.

    Ahem.

    Available in June 2011, these boat-worthy watches are equipped with the always functional Baby-G staple characteristics. The model is fully equipped with shock resistance, 100M water resistance, LED Light, 48-city world time, 5 daily alarms, 1/100th second stopwatch, countdown timer and 12/24 hour formats. Make waves with the fashion and function of Baby-G!