Through new official partnerships with Facebook, Twitter, and NY-based startups Foursquare and Tumblr, New York aims to become America’s next, top digital city.
The full plan is available here, on NYC.gov.
Before formulating the plan, Sterne led a comprehensive 90-day review of the city’s current use of web, social media and mobile technology, and surveyed thousands of public and private sector organizations, and residential users in New York to understand what was missing, and what’s working well so far.
In light of her findings, and according to a public statement from her office, New York City has committed to:
Add public spaces to Foursquare, and launch a custom Foursquare badge encouraging visits to City spaces such as parks and cultural centers.
Develop a partnership between Foursquare and NYC’s Department of Small Business Services to distribute a small business, Foursquare tool-kit for local companies.
Launch an @nycgov Twitter account to provide residents with a “one-stop shop” for real-time updates on City news and services.
Become the first city to use Twitter’s just-announced Fast Follow service, which will allow New Yorkers to receive @nycgov Twitter updates via SMS by texting “follow nycgov” to 40404. (Neither a computer nor Twitter account is required to receive @nycgov Tweets via SMS text message.)
Begin training city agencies that currently use social media, working with Tumblr, in particular to build city agency pages and train them in social media design and best practices.
Redesign NYC.gov, hosting a hackathon at the local co-work space and incubator, General Assemb.ly, to gather ideas for this effort.
Create an advisory group within NYC government called SMART (Social Media Advisory & Research Taskforce) to manage the city’s social media feeds, evaluate new platforms and make recommendations on social media tools and strategies to all city agencies…updating guidelines and policies
Increase digital access among New Yorkers by introducing WiFi to more public spaces through federally funded initiatives, launching education and outreach efforts to increase broadband internet adoption and supporting more broadband choices citywide
In another demonstration of his committment to making NYC more tech-enabled, Mayor Bloomberg recently appointed serial entrepreneur, Art Chang, the founder and CEO of Tipping Point Partners, as Chair of the city’s Voter Assistance Advisory Committee. [hat tip: Techpresident.com]
New York City’s website – nyc.gov – engages approximately 2.8 million visitors per month and has an audience of over 1.2 million users via social media.
Image: New York City in winter, January 2011, via NASA’s Marshall Space Flight Center under CC license
Tumblr is a re-envisioning of tumblelogging, a subset of blogging that uses quick, mixed-media posts. The service hopes to do for the tumblelog what services like LiveJournal and Blogger did for the blog. The difference is that its extreme simplicity will make luring users a far easier task than acquiring users for traditional weblogging. Anytime a user sees something interesting online, they can click a quick “Share on Tumblr” bookmarklet that then tumbles the snippet directly. The result is...
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...