Nollywood
Iroko Partners

Wait, You're Going to Pay Me to Watch Movies All Day? (TCTV)

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You Think Hollywood Is Rough? Welcome to the Chaos, Excitement and Danger of Nollywood

Earlier today, I wrote about our brush with machetes, the chaotic world of Nigerian filmmaking, and a company called Iroko Partners that’s working on bringing order and YouTube distribution to Nollywood. It’s made stunning progress in the short four months it has been in business, and it’s barely scratched the surface of Nollywood demand.

Below is a video we shot with founder Jason Njoku. He describes the business in more detail, and the clip opens with some glimpses of the chaotic Alaba International Market where Nollywood movies are bought and sold.

Video below.