In part III of Erick Schonfeld’s interview with the man of many interests, Gary Vaynerchuk, Gary discusses his daily-deal wine venture, Cinderalla Wine and throws props to similar deal delivering sites like Lot18. Overall, he says, on the need of these sites to strategically position themselves. “I think the acquisition of consumers might be on the verge of being mapped” says Vaynercuck, “the battlefield is going to be retention and lifetime value.”
Vaynerchuk has been spending more time lately with Daily Grape, where he combines videos about wine with deals and reviews. He also owns the domain for Monthly Grape, which may become a future product. At about 5:30 into the interview, Gary dishes up another interesting bit of information. “I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.” He calls it, “reverse deal of the day.” The more people who sign up for the deal, the lower the price will get. Make sure to check it out.
In the final part of the conversation, Vaynerchuk tells Erick why he is no longer tethered to a 10-book contract deal, and says sales of his latest book, The Thank You Economy, are trending above his last book, Crush It (which ended up selling 190,000 copies). When asked if he is going to continue writing, Vaynerchuk says, “I think I need to shut the hell up.”
He explains below.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.” source: Gary Vaynerchuk’s homepage