• OpenFeint Expands Free-To-Play Mobile Gaming Platform OFX To Android

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Friday, May 13th, 2011

    Last year, OpenFeint launched the private beta of OpenFeint X (OFX), which offers indie developers the ability to create Zynga-like free-to-play games including microtransactions and virtual goods. Until now, the platform has only been available for iOS devices, but today, the company is expanding to Android phones with the private beta launch of OFX for Android.

    OFX allows developers can create social games with a chat wall where players can interact with each other, a newsfeed showing recent in-game activity, and game nudges. OFX also offers the ability to build and run a full virtual goods store, stocking and selling virtual currency and goods, access detailed analytics, and include a game-specific currency wallet.

    For games selected to participate in the private beta, OFX will use Google’s IAP to process payments. Future updates will include support for alternative payment providers, like direct-to-carrier billers.

    For OpenFeint, development for Android is a major strategy. The company just announced a partnership with The9 to bring games to the Android platform through the $100 million Fund9. And OpenFeint was just acquired by Japanese gaming giant GREE for $104 million.

    Company: OpenFeint
    Website: openfeint.com
    Launch Date: 2008
    Funding: $3M

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