• Former Yahoo And Myspace Execs Raise $3M For Small Demons

    Alexia Tsotsis

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    Friday, May 13th, 2011

    Small Demons, a stealth LA- based startup founded by former Yahoo Product VPs Valla Vakili and Tony Amidei has just raised $3 million in Series A funding, according to an SEC form filed today. While Vaklili and Amidei and the only people listed on the form, the company is rounded out by former Myspace Data Architect Christa Stelzmuller and former Myspace VP of Data Hala Al-Adwan.

    While the Small Demons homepage says its launched in alpha, there are no other accompanying details that would reveal what the startup actually does.

    At one point the company’s slogan was “Unlocking the world’s stories” and its Twitter profile slogan read, “When you love something so much you want to experience everything attached to it.” Its terms of service also talks about incorporating user generated content, so I’m guessing this is a some kind of content/news aggregating play. I won’t know for sure until one of the multiple people I’ve contacted get back to me.

    According to Trendslate, both Vakili and Amidei worked together on another aggregator http://news-to.me/ while both at Yahoo, lending credence to the aggregation theory. The startup had $750k in angel funding previously.

    Company: Small Demons
    Website: smalldemons.com
    Launch Date: October 2009
    Funding: $2.25M

    Small Demons is a Los Angeles based startup, founded by Yahoo! and Myspace alums. Small Demons is a Los Angeles based company that believes powerful and interesting things can happen when you connect all the details of books. This site is the first step in showing what happens when you do just that.

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