Demandbase, a company that develops B2B marketing software, has raised $10 million in funding led by Sutter Hill Ventures with Sigma Partners, Altos Ventures, and Adobe Systems participating in the round. This brings the company’s total funding to $18 million.
Demanbase allows B2B marketers to improve marketing conversions and turn web traffic into sales. The company provides a B2B marketing performance-improvement software to deliver a more personalized web experiences and a higher ROI from sales and marketing programs.
Demandbase, which was founded in 2006, offers a Real Time ID service that identifies business web traffic without using cookies, and delivers that information to businesses on demand. Demandbase says it has mapped over 85 percent of B2B traffic on the web and its software is currently being used by over 1,000 companies.
The funds will be used for sales and marketing as well as further expansion of the data network globally.