The partnership will span three years, in which several million will pass hands as Amobee runs campaigns via InMobi’s ad network, giving a potential reach of 300 million consumers across 200 countries. The scale of the partnership is evidence, says the two companies, of the “massive growth occurring in the mobile advertising industry”, which is hard to argue with as a whole bunch of startups and major players such as Google, Apple and Microsoft are battling it out for a slice of the mobile advertising pie.
Under the deal, California, U.S.-based Amobee’s portfolio of Fortune 500 brands will now have access to InMobi’s mobile ad network. Thus, “in combining forces, InMobi will now be able to offer Amobee’s clients greater ROI and reach”, says Naveen Tewari, co-founder and CEO of InMobi, in a canned statement.
InMobi claims to be the “world’s largest independent mobile advertising network” and delivers more than 31.5 billion mobile ad impressions per-month. It has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore, and is backed by Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures.