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    A First Look At Google Music Beta

    Mg Siegler

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    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Tuesday, May 10th, 2011
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    As anticipated, Google unveiled their music service today at their I/O conference, Music Beta. The emphasis is on the “beta” right now as Google clearly isn’t launching the full service they had wanted to — you can thank the music labels for that. So how is it? What does it look like?

    We’ve been granted early access to the service and have done a quick walkthrough. Below, find some screenshots of how it will work. As Google notes:

    • Welcome to Music Beta, a new service from Google that lets you store your personal collection online and access it instantly without the hassle of wires or syncing.
    • Enjoy your music anywhere — listen on any web browser or your smartphone or tablet running Android 2.2 or higher.
    • Save your favorite albums, artists, and playlists on your device so you can keep listening even when you’re not connected.
    • Create your own custom playlists or build them automatically from a single song.
    A few other quick notes: this is U.S.-only for now. There are a handful of free songs that you can get on the service to get your started. And yes, Flash is required for it to work.

    Crunchbase

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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