
Exclusive - Ustream is today launching a new and improved Facebook application that it says will take live streaming within the hugely popular social networking site “to another level”.
The app, which is currently available to anyone with a Facebook fan page, be they businesses, artists or general user communities, enables users to opt-in for reminders for upcoming streaming events using Facebook Oauth and receive notifications whenever a certain broadcaster turns on a live stream (the ‘Join Crowd’ feature).
Facebook page administrators can now also customize their application’s look and feel, require users to ‘like’ their Facebook page prior to viewing, and more.
One of the first to give the new Ustream for Facebook app a whirl is Black Eyed Peas front man Will.I.Am, who will be broadcasting live on Facebook today at 2PM Pacific time.
You’ll also be able to catch it on BEP’s Facebook page.µ

For more background on Ustream, read these recent articles:
Ustream 2.0 For iPhone Lets You Broadcast And View Live Video, All In One App
Ustream Hits 10M Broadcasters, 60M Monthly Unique Viewers
Finally, a tutorial video for the new app:
Ustream is the leading technology platform for live social video streaming, powered by the company’s proprietary Ustream Cloud Platform. The company was founded in 2007 with a vision to bring live broadcasting technology to the entire world; Ustream was originally created to connect military service members to family members and friends across the world. Since then, the company has established itself as a socially-fueled communications platform for businesses, non-profit organizations, and individuals of any size to easily reach an...
Facebook is the world’s largest social network, with over 1.1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
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