Local deals juggernaut Groupon and Live Nation have a formed a joint venture to develop a new online ticketing deals channel dubbed GrouponLive. The site will serve as a local resource for Live Nation events, ranging from concerts, sports, theater, arts and other live events, as well as clients of its ticketing business Ticketmaster, the companies said in a joint statement.
Visitors of the new marketplace will have access to limited-time discounts on a variety of Live Nation events, albeit limited to North America.
It isn’t clear exactly when GrouponLive will go fully live (pun intended), although the companies said they’re on schedule for the site to make its debut in time for the summer concert season.
According to the press release, the deal was struck in large part thanks to Madonna manager and angel investor Guy Oseary, who advised on the deal. Oseary is on Groupon’s advisory board, and has worked with Live Nation through his role as artist manager and event promoter.
Financial terms of the deal were not disclosed.
In 2010, Live Nation Entertainment’s concert ticket sales were down 10 percent, and for the year it reported a loss of $228.4 million on $5 billion in revenue. Last week, the company announced that the first quarter of 2011 reflected ‘improvement’ in ticket sales – Live Nation reported a 17.4 percent increase in revenue compared to Q1 2010.
Also read: Groupon’s “Real” U.S. Revenue Numbers For February 2011
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists....
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