The Gillmor Gang — John Borthwick, Robert Scoble, John Taschek, and Steve Gillmor — inaugurated a new kind of Gillmor Gang. To the undisclosed, it looks the same: silly chat, mangled technology disruptions, and dead air. To the more clueful, who recognize we’re entering a new age of social media, the intersection of social monitoring and proactive brand creation tools spells big trouble for old media and their thin-skinned attacks on the realtime enterprise.
As @scobleizer describes Rackspace’s move to Chatter, you get the idea that social media is not just the province of the Ashton’s and Lady Gaga’s, but a million personal clouds that resonate with accumulated authority and credibility. Mainstream media can play a role here; @borthwick describes the velocity with which a New York Times reporter validated the Bin Laden story as it broke on Twitter. @jtaschek reminisces about the speeds and feeds days of recognizable software giving way to micro-authority and pushrank.
John Borthwick is CEO of betaworks. betaworks is a technology company that operates as a studio. betaworks builds new products, runs companies and seed invests. Prior to betaworks John was Senior Vice President of Alliances and Technology Strategy for Time Warner Inc. John’s company, WP-Studio, founded in 1994, was one of the first content studios in New York’s Silicon Alley. John holds an MBA from Wharton (1994) and an undergraduate degree BA...
Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. Scoble joined Microsoft in 2003, and although he often promoted Microsoft products like Tablet PCs and Windows Vista, he also frequently criticized his own employer and praised its competitors like Apple and Google. Scoble is the author of Naked Conversations, a book on how blogs are changing...
John Taschek is vice president of strategy at salesforce.com. He is responsible for corporate product strategy, corporate intelligence and market influence. Taschek came to company in 2003, bringing over 20 years of technology evaluation experience. Taschek currently is also the editorial director for CloudBlog - an independent blog run as an adjunct to salesforce.com’s web properties. He occasionally is on Steve Gillmor’s The Gillmor Gang enterprise web video-cast. Previously, Taschek ran the testing labs at eWEEK (formerly PC Week) magazine....
Steve Gillmor is a technology commentator, editor, and producer in the enterprise technology space. He is Head of Technical Media Strategy at salesforce.com and a TechCrunch contributing editor. Gillmor previously worked with leading musical artists including Paul Butterfield, David Sanborn, and members of The Band after an early career as a record producer and filmmaker with Columbia Records’ Firesign Theatre. As personal computers emerged in video and music production tools, Gillmor started contributing to various publications, most notably Byte Magazine,...
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