So Unsocial: Don't Expect Any Big Google Social Announcements At I/O Next Week

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I thought I had Google’s PR and launch strategy all figured out a couple of months ago. There haven’t been, and won’t be, any big “this changes everything” announcements around social, I said. Because, well, no matter how great their products are, it’ll be hard to shine next to Facebook. All of my sources in and around Google have said that post was essentially correct and reflected Google’s thinking.

One thing I was probably wrong about, though. I thought that Google would be releasing something at least around their I/O developer conference next week. In particular there’s been chatter that their rumored social video conferencing service that MG Siegler wrote about in December would be announced very soon.

Apparently not. The biggest news at I/O next week may be that there will be absolutely no social product launches at the event, say our sources.

Make no mistake, stuff is coming. There’s a whole product group, led by Vic Gundotra, working on this stuff. Even though they haven’t officially announced any of it, they do keep us busy chasing easter eggs and other creatively controlled leaks that may or may not have something to do with their upcoming social products.

But for now, we have to keep waiting. They are clearly taking their own sweet time figuring all this out. We’ll wait patiently. For at least a little while longer.