Today during her keynote talk at Social Loco, Google VP of Location and Local Services Marissa Mayer outlined some of the core goals driving Google’s local and location strategies, and how social will tie into that. The gist: Google wants to create serendipitous experiences, and to present you with contextually relevant information before you even search for it. But there are still plenty of questions — and we got a chance to ask her about some of them.
Soon after her talk, we sat down with Mayer for a ten-minute interview, where we discussed a range of topics including the scalability of Google Business Photos, the problems facing Google Latitude, and how Google Places is going to differentiate itself from Yelp in the future.
Some interesting points from the video:
Mayer also explained how Google’s location strategy is supported by two pillars: Places and Maps. Instead of launching numerous new location-focused products, it sounds like Google will keep integrating them into these two apps.
We also get to the bottom of the infamous Hotpot name. Tune in for all of the details.
Marissa Mayer is CEO of Yahoo. Previously as a VP at Google, Marissa Mayer led the product management and engineering efforts of Google’s local, mobile, and contextual discovery products including Google Maps, Google Maps for Mobile, Local Search, Google Earth, Street View, Latitude and more. At 36 years old, she was also the youngest member of Google’s executive operating committee. During her 12 years at Google, Marissa led product management and design efforts for Google web search, images, news,...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...