What’s funny is that my headline reads like a pretty standard intriguing tech headline. Employees from a hot startup (Foursquare) create a new service (Subscribe To It) that has a monetization strategy from the start (subscriptions). Gold, right?
Go ahead and visit Subscribe To It. It allows you to “Subscribe Now” for the low monthly fee of $1. And what do you get for that $1? Well, you get to say you’re subscribed. To it.
As the site notes:
You can become a member of SubscribeToIt.com today below for only $1 per month. We will automatically bill your membership fee each additional month, indefinitely. You can signup at any time, any place, and on any device.
But wait, there’s more. They have a Leaderboard! And testimonials from various New York tech scenesters. “Of course I have an account!,” says Aviary’s Michael Galpert. “There is no iPhone app,” says Foursquare’s Naveen Selvadurai. “An app that succinctly delivers on its austere promise in a way that would make Jason Fried faint,” notes Foursquare’s Alex Rainert.
Created by Foursquare’s Eric Friedman, Mari Sheilbley, and Matt Healy, it’s a work of art. Act now and get on the leaderboard.
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...