There’s no doubt Android Market will at some point offer more applications for download and/or purchase than Apple’s App Store, as the latter’s growth has been slowing down of late, while the Android application store’s growth rate has been accelerating.
Provided current growth rates for new app uploads are maintained, research2guidance expects Android Market to reach 425,000 apps next August, effectively overtaking App Store in size.
According to the firm, Android Market added 28,000 new apps in April 2011, whereas Apple lagged behind with only 11,000 new apps.
Evidently, there’s always the question whether this matters at all. After all, the bulk of applications that are available for both platforms don’t see much traction anyway, so how relevant it is whether there are 100,000 apps or 200,000 apps that are rarely, if ever, downloaded by anyone? (note that this goes for most if not all mobile application stores)
In fact, notes research2guidance, Android Market’s high growth rate does not necessarily mean that the average mobile app developer will have a better shot at generating revenues from the store. In fact, the firm posits, the opposite may be true:
On the contrary, the success of an app store is negatively correlated to the success of an average developer. All analysis on the early months of an app store including the Android Market shows that average download numbers decrease dramatically after the first months or even weeks after the launch of the store. The long tail gets longer and longer while the top 5% gets richer and richer.
Be that as it may, Android Market’s stunning growth is worth noting, especially because it came out the gates fairly slowly.
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In August 2005, Google acquired Android, a small startup company based in Palo Alto, CA. Android’s co-founders who went to work at Google included Andy Rubin (co-founder of Danger), Rich Miner (co-founder of Wildfire), Nick Sears (once VP at T-Mobile), and Chris White (one of the first engineers at WebTV). At the time, little was known about the functions of Android other than they made software for mobile phones. This began rumors that Google was planning to enter...
research2guidance is an independent mobile industry market research and consultancy provider. We provide market reports, bespoke research and strategic consultancy helping our clients to be successful in the mobile industry. Our services include: regional market analysis, developer surveys, expert interviews, app store evaluation and comparison, mobile application strategy development, market entry strategy, etc. For all our engagements we leverage our broad contact base into the industry to the benefit of our client.