PowerReviews, a company that provides customer review technology for retailers and e-commerce sites, has raised $10 million in new funding led by Four Rivers Group, with Woodside Fund, Menlo Ventures and Tenaya Capital participating in the round. This investment brings PowerReview’s total venture funding to $37 million.
PowerReviews, which launched in 2007, provides retailers and brands with the ability to collect, organize and analyze comments and other user-generated content. The company also recently launched an integration with Facebook to bring the consumer’s social graph into the product review process. Customers include Staples, REI, ESPN, Callaway and Jockey.
And in April, PowerReviews was awarded its second patent relating to its SaaS commenting product for brands, which makes it possible to display content on brands’ product pages that can be crawled by search engines.
PowerReviews also powers a consumer-facing site, Buzzillions.com, that aggregates reviews from its partner retailers. The site includes over 15 million product reviews. PowerReviews says that it is growing by around 1 million reviews per month.
The new funding will be used to extend product development efforts and expand sales operations.