When Google Voice (previously GrandCentral) cofounder and CEO Craig Walker left Google last year, he didn’t go far. In fact, he just went across the street to set up a desk at Google Ventures as an entrepreneur in residence.
At the time he told me his goal was to start a new company. Now, he tells me, he wants to start lots of them.
He and his team (former Google Voice engineers Brian Peterson and John Rector, and Alex Cornell) are launching Firespotter Labs today, an incubator for new startups. The company has also taken an initial $3 million round of funding from Google Ventures (keepin it in the family!). Wesley Chan joins Firespotter’s board of directors.
Just another incubator? Maybe. But Walker has direct experience with the idea. Grand Central came out of a successful incubator, Minor Ventures. He says he wants to take the parts of Minor Ventures that worked, and then tweak a few things.
For example, he says, Minor Ventures tended to come up with ideas and then hire a team to build those ideas and carry the companies forward. Walker says that Firespotter Labs will build the initial products using its own permanent in house team. When and if an idea has legs, then they’ll hire a team and spin off the company to get outside funding.
Boutique incubators are somewhat in vogue right now. Betaworks continues to do well, and Churn Labs, founded by Admob founder Omar Hamoui, is off to a great start with backing from Sequoia.
So when will we see some actual operating startups coming out of Firespotter? Sometime soon, says Walker. That $3 million, he says, is enough to get 4-6 companies off the ground.
Firespotter Labs is not a company. Of course we’ve got all the fancy papers and rolling office chairs to make it seem like a company, but at the end of the day we’re just a room full of crazy people dying to make an impact on people’s lives. We’re a product-focused team of developers and designers. We’re also the makers of UberConference, NoshList, Nosh and Jotly. In our spare time we like to look for massive markets with antiquated and...
Google Ventures is the financially motivated venture capital arm of Google Inc., founded in 2009. Google Ventures invests in startups in industries including consumer Internet, software, hardware, clean-tech, bio-tech, health care and others. They aim to invest about $100 million a year, with deal sizes ranging from seed to late-stage investments of tens of millions of dollars, depending on the stage of the opportunity and the company’s need for capital. Google Ventures currently invests in the U.S. and has offices in...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
The basic idea around GrandCentral is one phone number for all your phones, for life. As we change jobs, homes and cell phones, there are a lot of phone numbers to keep track of, and keeping everyone up to date with your most recent phone numbers is a real cost. If you use GrandCentral you can give out a single phone number. What happens when a person calls that number depends on his/her relationship to you, and what you...
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