• With A New API, Aviary Wants To Become The Twilio Of Photo Effects (Video)

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Wednesday, May 4th, 2011

    Mobile apps like Instagram and PicPlz made photo filters popular, and now every photo app needs to have filters and effects. But not every developer wants to spend the time and resources to come up with his own effects. Online image-editing service Aviary hopes to fill that need with a new photo effects API it is launching today. Alex Taub, head of business development for Aviary, took me through a demo of the new APIs and what they can do in the video above.

    Developers can choose from a variety of effects and filters—everything from red-eye reduction to “Bad Ass” (which makes photos look like Andy Warhol prints). There are also effects like Toy Camera, black and white, or adding a logo. watermark. Aviary hopes to become the Twilio of photo effects for developers (much like Twilio gave rise to apps like GroupMe through its SMS and telephony APIs). Aviary will be at the Disrupt NYC Hackathon this year showcasing this new API.

    The API is free now during a beta period. Aviary will eventually implement a tiered pricing plan. Aviary also revamped its homepage to better highlight its different products.

    Company: Aviary
    Website: aviary.com
    Launch Date: 2007
    Funding: $17M

    Aviary’s mission is to power the world’s creativity. Aviary provides developers with a robust, customizable photo editor that can be plugged into consumer-facing apps on iOS, Android, Windows Phone and HTML5 in minutes. Hassle-free integration: easy to integrate with just a few lines of code. Customizable: The look and feel of the photo editor can be changed to match the brand. Cross-platform: Aviary SDKs are available for all major mobile platforms and HTML5. Easy to use: Anyone can pick up on the intuitive editing...

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