Our parent company AOL has just released its quarterly earnings for Q1 2011, and it’s a mixed bag (again).
Revenue came in at $551.4 million, which is better than most analysts had anticipated – the company was expected to earn $0.17 per share on revenues of $536.35 million. Actual earnings came in at $0.04 per share, down 86 percent.
Notably, global display advertising revenue grew 4 percent, marking the first quarter of year-over-year growth since Q4 2007 (!). Domestic display grew 11 percent in the quarter, or 6 percent excluding acquisitions.
Overall advertising revenue declined $40.6 million compared to Q1 2010, mostly due to lower third-party network revenue associated with shutdowns and reduced operations in Europe, in addition to the absence of revenue from Bebo and ICQ (which AOL sold in 2010).
Leaving aside those AOL-implemented initiatives, advertising revenue was essentially flat for the quarter, reflecting declines in search and contextual revenue but growth in display revenue and increases in Third Party Network revenue.
Among the notable things that happened at AOL during the first quarter: the company closed the acquisitions of goviral and The Huffington Post and aligned all of its content under the newly formed AOL Huffington Post Media Group, with Arianna Huffington as editor-in-chief.
AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...
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