Ubisoft Opens Its Own Movie Studio

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Tuesday, May 3rd, 2011

Variety reports that French developer Ubisoft (Prince of Persia, Assassin’s Creed, Vin Diesel – Wheelman) has established a sub-company, Ubisoft Motion Pictures, that will be in charge of adapting its games into movies.

I’m guessing Ubi isn’t investing hundreds of millions in sets, property, cameras, and such, and this is really more of an administrative thing. Its major franchises are almost certain to be adapted, and if Ubi wants to bring them to the same standards as their games, a serious licensing and oversight body should be formed.

That said, as much as I enjoy Assassin’s Creed, I can’t say I’m looking forward to the movie.