• Munchery Wants To Bring Personal Chefs To The Masses

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Tuesday, May 3rd, 2011

    A new startup has launched hoping to disrupt the food services industry and democratize the experience of having a personal chef. Munchery aims to bring personal chefs to the masses, giving consumers a way to access high-quality meals delivered to their home by professionals.

    For most of us, employing a personal chef is not financially possible. But many consumers don’t have the time, patience or interest to cook healthy, delicious, well-balanced meals. Carry-out is an option, but this doesn’t ensure the quality of the food. Munchery allows personal and professional chefs to sell their meals online, upload menu choices, set minimum orders (you order by meal), specify areas where they deliver, schedule of delivery, and more.

    Consumers can search for chefs by the zip code they deliver to (the site currently features chefs in the San Francisco Area), and will eventually be able to browse chefs by city when the site expands. Once you select a meal and quantity, Munchery takes care of the payment process, but chefs and consumers coordinate the delivery process.

    Currently, Munchery features personal chefs, caterers, and even chefs who work in restaurants. Here’s Dennis Lin from San Francisco’s Burmese Kitchen). Co-founder Tri Tran says that each chef has to cook in a commercial kitchen, and be accredited. Meals range from $12 to $22, but Munchery is offering $10 off for every first meal purchases through Munchery. Consumers can also choose to order multiple meals per week to lower the price.

    This isn’t the first startup that aims to bring professionally cooked food to homes. Gobble also offers an online marketplace for home-cooked food. I love this idea. Similar to AirBnB democratizing housing and apartment rentals or Uber brings private car services to the masses , Munchery and Gobble are able to bring the experience of a personal chef to those who would otherwise not be able to afford this luxury. Scaling the service will undoubtedly be a challenge for Munchery, but I’m keeping my fingers crossed that they can expand beyond San Francisco.

    Company: Munchery
    Website: munchery.com
    Launch Date: April 2011
    Funding: $4M

    Munchery is a marketplace for home-delivered meals from local professional chefs. http://www.munchery.com Munchery’s mission is to bring the personal chef experience to everyone. Eating delicious and healthy food from a professional chef shouldn’t be a luxury or dream. Instead, we’re reinventing things through an online marketplace where you can purchase meals prepared daily by chefs and have it delivered for that night. Munchery’s kitchen is constantly invigorated with new entrees, sides, and desserts from a diverse array of cuisines using fresh ingredients...

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