Amazon Launches Private Fashion Sales Site MyHabit.com

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Amazon this morning announced that it is debuting a brand new private sales site, featuring fashion items straight from designers and boutique brands.

The membership-only website, MyHabit.com, will offer daily events featuring up to 60 percent off a selection of styles.

Interestingly, the site will feature high-quality photos and videos of the clothing on live models. The site features free four-day shipping shipping and returns.

MyHabit.com will be led by president Maria Renz, former VP of Shoes, Jewelry & Watches at Amazon. Daily sales on MyHabit.com will kick off at 9AM PST today.

The site will have to compete against Google’s Boutiques.com, eBay’s fashion store, and dedicated private sales sites like Vente Privée, HauteLook, Beyond The Rack and Gilt.