The membership-only website, MyHabit.com, will offer daily events featuring up to 60 percent off a selection of styles.
Interestingly, the site will feature high-quality photos and videos of the clothing on live models. The site features free four-day shipping shipping and returns.
MyHabit.com will be led by president Maria Renz, former VP of Shoes, Jewelry & Watches at Amazon. Daily sales on MyHabit.com will kick off at 9AM PST today.