Amazon this morning announced that it is debuting a brand new private sales site, featuring fashion items straight from designers and boutique brands.
The membership-only website, MyHabit.com, will offer daily events featuring up to 60 percent off a selection of styles.
Interestingly, the site will feature high-quality photos and videos of the clothing on live models. The site features free four-day shipping shipping and returns.
MyHabit.com will be led by president Maria Renz, former VP of Shoes, Jewelry & Watches at Amazon. Daily sales on MyHabit.com will kick off at 9AM PST today.
The site will have to compete against Google’s Boutiques.com, eBay’s fashion store, and dedicated private sales sites like Vente Privée, HauteLook, Beyond The Rack and Gilt.
Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...
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