Hitmaker and Apptitude creator NoiseToys has raised $1.2 million in seed funding this week, to continue to focus on apps that bring together social sharing and game mechanics. Noise Toys launched at TechCrunch Disrupt NYC last year.
Investors in the round included DCM, former Playdom Chairman Rick Thompson, Guitar Hero founder Charles Huang, Coveroo CEO Karl Jacob, NEA general partner Kittu Kolluri, Triple Point Ventures president Ben Narasin, Imeem co-founder Jan Jannink, Ty Danco, Akash Garg, Aren Sandersen, Marco Magnocavallo, Alex Fries and Andie Simon.
NoiseToys co-founder Shalin Mantri tells me that the funding rigmarole was not with out its hiccups. The power actually went out on Sand Hill Road right before the company’s final meeting with DCM and hilarity ensued, “We met with the entire partnership (including China / Japan via Blackberry speakerphone) in the ‘pitch dark,” running off of laptop battery and lighting our faces with cell phones.”
NoiseToys will be using the funding to create the same level of app development in both iOS and Android, as well as to expand its business and consumer efforts.
Looks like the ‘pitch dark’ pitch worked out. Pics, below.
NoiseToys is building mobile applications around content discovery. NoiseToys is currently working on Apptitude, a friends-based app discovery service that lets you see which iPhone apps your friends have. It’s available at http://www.apptitu.de Previously, NoiseToys released Hitmaker, a game around music promotion, at TechCrunch Disrupt. Hitmaker reached #9 overall in the App Store in October 2010 and currently has over 150,000 users.