Send The Trend Raises $3M To Personalize Shopping For Fashion Accessories

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Send the Trend, a recently launched e-commerce site that brings personalization to the world of fashion accessories, has raised $3 million in Series A funding led by Battery Ventures with a number of angels participating in the round, including Founder Collective. Send the Trend is also launching an updated site, featuring a new UI and more social experience, including voting, social sharing, one screen checkout and more.

Send the Trend offers its customers personalized, affordable accessories such as fashion jewelry, sunglasses, scarves and more. The site takes you through a very short survey of what kind of accessories you may want, and it then provides stylist-curated customized recommendations for five different accessories for you. You can then buy any of the items for $30, with free shipping included for U.S. customers.

Following the customer’s first purchase, she will receive new, personalized product recommendations on the first of every month based on the indicated style preferences. The site basically helps women solve the problem of having to visit a number of different stores, or websites to figure out what accessories suit their style. By curating accessories that are affordable and trendy, Send The Trend makes shopper’s lives easier.

The company was founded by Divya Gugnani, Mariah Chase and Christian Siriano, who you may remember as the youngest winner of the reality TV fashion design hit Project Runway. Siriano actually works directly with well known brands to create unique exclusive accessories for the site that cannot be found anywhere else. Gugnani is a well known media personality who previously founded Behind The Burner, a site that showcases culinary experts.

Gugnani says the funding will be used to expanding into new categories of accessories, to build out the platform’s technology and for hiring.