Online local media and search company Local.com has acquired location-based shopping data aggegator Krillion for $3.5 million in cash. The company provides local shopping information on over 70,000 consumer products from over 50,000 retailers, including in-store availability, comparison pricing, current discounts and images.
The newly acquired company, Krillion, aggregates and matches consumer product information from multiple retailer websites and data feeds to create a structured index of over 70,000 products across consumer categories including appliances, baby gear, consumer electronics, computers and video games.
Said index includes over 1,200 brands from over 50,000 retail locations across the United States and incorporates product images, current pricing, manufacturer or retailer discounts and real-time in-stock information.
Founded in 2006 and based in Mountain View, California, Krillion will be integrated with Local.com’s Owned & Operated business unit and across various Local.com offerings. Krillion CEO Sherry Thomas-Zon will become Local.com’s new VP of local shopping.
With the launch of Spreebird, Local.com is throwing its hat into the daily deals ring. The service is the direct result of the company’s recent acquisition of the iTwango deal platform.
The site will aggregate deals from across the country, from different service providers, and allow consumers to find and buy the deals that are most relevant to their specific interests.
Spreebird expects to launch iPhone and Android apps during Q3 2011.
Krillion is how Web-savvy consumers compare and connect with local retailers. Krillion applies local search expertise and the Web’s largest aggregated database of product, location and in-stock availability information to answer the question: “where can I buy it now and pick it up today?” Krillion works with leading search engines, manufacturers, publishers and retailers to offer ready-to-buy shoppers access to Krillion’s data wherever they research products online. Krillion’s technology — the patent-pending Krillion Localization Engine; localized search results that include...
Local.comÂ® was founded in 1999 â€“ The companyâ€™s first product was a downloadable software application that consumers could use to search for product information online. Its second-generation product was a web-based search engine that allowed the company to reach additional consumers and advertisers through partnerships with other search companies. In 2003, the company developed its patent-pending Keyword DNAâ„¢ technology, which was designed to greatly improve the relevance of local search results. The company incorporated Keyword DNA into its LocalDirect search...