Yesterday, French site Consomac.fr did some digging into the latest developer preview build of OS X Lion and found something interesting. Buried in the code are references to a service named called “Castle”. Given the context of one of the mentions — “upgrade from MobileMe to Castle” — this led most to assume that the name referred to Apple’s upcoming cloud service overhaul. We can now confirm that to be the case.
As TUAW guessed, Castle is in fact the internal nickname of Apple’s new service which many are now calling “iCloud” in the press (thanks to Apple’s acquisition of that domain recently), we hear.
But here are a couple other tidbits about the service from a naming perspective: the original nickname was “Newcastle”, but that got shortened to “Castle” at some point recently. And the actual shipping name of the product may still be up in the air. At the very least, it is still being called “Castle” internally for the moment.
And yes, as we first reported back in March, this service will be unveiled at Apple’s WWDC event in June.
On Friday, AppleInsider reported that Apple had begun testing iCloud internally with new versions of iOS and OS X. From what we’re hearing, that is true, but again, the name still being used is the Castle codename — hence, the references in the code. Still, given Apple’s quick move to scoop up iCloud and the branding consistency, we wouldn’t be surprised if iCloud is definitely the front-runner for Castle’s eventual name at this point. With WWDC fast approaching, Apple is going to have to make the call soon to get to work on the branding.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
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