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eBay: Searches For Royal Wedding Products Up 1,815 Percent In 2011

Leena Rao

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Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, April 29th, 2011
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The Royal Wedding is finally over, and William and Kate are hitched. The wedding goes beyond just a ceremony, the event is actually a huge business. Between replicas of Kate Middleton’s engagement ring and Royal Wedding china, retailers are profiting off of the nuptials. And eBay and its merchants are part of this business. Here are a few stats related to the searches and purchases of wedding-related items on the marketplace.

  • In April, more than $70,000 and 3,000 items related to the Royal Wedding have been sold on eBay
  • Kate Middleton searches are five times more popular than those of Prince William
  • The most expensive item sold was Kate Middleton/Princess Diana replica ring for $1,500
  • Monthly eBay searches for Royal Wedding products have risen a staggering 1,815% in 2011

Crunchbase

Company: eBay
Website: ebay.com
Launch Date: September 1, 1995
IPO: February 10, 1998, NASDAQ:EBAY

Founded in 1995 in San Jose, CA, eBay connects millions of buyers and sellers globally in the world’s largest online marketplace, utilizing PayPal to ensure secure transactions. The company also operates specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. eBay items can be sold either via a silent auction, in which users input the maximum price they are willing to...

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