In February I wrote about new startup and luxury home rental service Inspirato. Think timeshare for the rich – members are able to stay at luxury homes around the world for a relatively inexpensive price that’s about 1/3 of market price.
It’s a twist on the Exclusive Resorts model, with the biggest difference being that members don’t have to pay hundreds of thousands of dollars to join. Instead they pay a relatively modest fee of $15,000 plus a couple of thousand dollars a year.
The company raised $5 million in late 2010 to get things started. Today they’re announcing another $11 million in funding. It’s not from venture firms, either. 50 or so wealthy individuals invested in the round. That’s an average of about $220,000 per person. Most of those investors, says cofounder Brad Handler, got a free membership as part of their investment. Funnily enough, a lot of the investors are venture capitalists acting as individual investors, not through their firms.
How’s the company doing? Besides the $15 million in capital, Inspirato has racked up $4 million in revenue since launch, and about 100 new members join each month.
Inspirato is a private, members-only luxury destination club founded in January 2011 by destination club pioneers Brent Handler, Brad Handler, Martin Pucher and Brian Corbett. Designed specifically for a new generation of luxury consumers, Inspirato offers the best of destination club consistency and service, together with extraordinary value, flexibility and low-cost membership. In exchange for an initial membership fee and annual dues, Inspirato club members gain access to an expansive portfolio of multimillion-dollar homes in the world’s most...