AppShowcase Lets Companies Like SimpleGeo Spotlight Apps Built With Their API

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Thursday, April 28th, 2011

Appstores.com, formerly Appbistro, is finally live today with the release of its AppShowcase product. AppShowcase lets platforms like Eventbrite and SimpleGeo automate the process of showcasing (I know right!) apps that are built with their APIs.

“AppStores.com is the most exciting new service for platform companies because it delivers an effective solution that we don’t have to design or develop — allowing us to focus on our platform and core product,” explained Eventbrite’s Mitch Colleran on why Eventbrite decided to use the AppStores platform to spotlight its developer ecosystem. You can find the Eventbrite AppStore here.

AppStores’ AppShowcase is especially useful because it brings visibility to third party applications, giving developers a good look at what the possibilities are for a given API by highlighting who else is building on the platform. It’s also great for app discovery: Now the platform can help market the app!

The potential of this is really exemplified by the SimpleGeo AppShowcase, which highlights popular apps like Hipmunk, Path and Posterous, but also introduces you to lesser knowns like Votizen, which connects voters to politicians, and Project Noah, a wilderness discovery app.

AppShowcase is platform agnostic, accepting apps from Android, iOS, BlackBerry, Windows Phone and PalmOS. The product is launching today with three partners and over 1000 apps and will bring on 15 more in May. Co-founder Nalin Mittal says that they are currently monetizing AppShowcase with a tiered pricing plan for partners who want increased features.

Appstores.com’s second product for publishers will be out in late May.

Company: Appstores.com
Website: appstores.com
Launch Date: May 24, 2010
Funding: $1.16M

Appstores is making it easier for consumers to find apps by giving small and large niche publishers and API/platform companies the tools to showcase apps most relevant to their users.

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