Zynga Continues International Expansion; Acqhires UK Mobile Gaming Studio Wonderland Software

Wednesday, April 27th, 2011

Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Another day, another “acqhire” for social gaming giant Zynga. The company is announcing the acquisition of UK-based Wonderland Software, the social gaming studio behind the hit iOS game GodFinger. Zynga is acquiring the team and select IP from Wonderland but not GodFinger the game. Terms of the acquisition were not disclosed.

Wonderland Software will become Zynga Mobile UK and will be based near Guildford, a famous game development center in the UK. This marks Zynga’s first studio in the UK, a market that Zynga says is important for the company. Wonderland Software CEO Matthew Wiggins immediately assumes the role of General Manager, Zynga Mobile UK, reporting to Zynga Mobile Chief David Ko.

Founded in 2009, Wonderland Software spawned from former staff members of Fable series developer Lionhead. The company’s most popular game GodFinger has been voted by Apple has one of the best iOS4 apps.

The company says that Zynga Mobile UK will use Wonderland’s talent and technology to focus on creating new mobile social titles that build on and expand Zynga’s current mobile portfolio of games. This is also the fourth acquisition that represents Zynga’s expansion to a country outside of the U.S. Currently Zynga has studios in Tokyo, Beijing and Frankfurt (and has operations in Bangalore, India).

Zynga’s prior acquisitions in 2011 include JamLegend, MarketZero, Floodgate, social browser Flock, and New York’s Area/Code.

Company: Zynga
Website: zynga.com
Launch Date: July 2007
IPO: NASDAQ:ZNGA

Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...

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