Atlanta, GA-based Sparkfly has landed $2.5 million in funding for its mobile engagement platform, SparkQuest, which aims to connect consumer deal redemption with merchant point-of-sale technology.
This capability basically enables consumers to get instant and repeat rewards at the merchants they frequent most (merchant list here), as well as ‘experiences’ that are tailored to their personal interests.
SparkQuest also features interactive, game-like quests that are connected to merchant deals and rewards and allow consumers to engage with their friends and social networks.
Facts of Groupon’s and LivingSocial’s stunningly fast and continued growth notwithstanding, Sparkfly founder and CEO Catherine Tabor posits that consumers have ‘burned out on one-hit, mass-marketed daily deals’.
The company, founded in 2001, says it has dedicated several years to developing the technology that ‘fills that gap’, backed with a portfolio of more than 20 issued patents.
Sparkfly closes the loop on digital campaigns by providing real-time tracking and redemption of item-level promotions by individual consumer across multiple digital channels. Powered by Sparkfly, promotions are easy for consumers to redeem using mobile devices at the point of sale. Sparkfly is also easy for merchants and brands to implement and operate so that they can take immediate advantage of benefits such as distributing item-level promotions, tracking each customer’s purchase by media channel, and tracking campaign ROI across...
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Disrupt Europe: Berlin Hackathon
Berlin, Germany
