Facebook Acq-hires Data Organization Startup Daytum

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Facebook has just made a talent acquisition out of Daytum, a two-person New York-based data collection and organization startup. The app itself will remain live, but founders Ryan Case and Nicholas Felton will be joining the product design team at Facebook.

From the Daytum blog:

We’re thrilled to announce today that we just started a new phase of our careers: we’ve moved to California to join the product design team at Facebook. Building Daytum — and seeing how people use it — has been one of the most satisfying things we’ve done. We’re excited to start the next chapter, working with the rest of the design team at Facebook to help people express themselves and share experiences with friends. While we’ll be working full time at Facebook, Daytum will live on and will continue to work the same way as it does today.

All the best, and happy counting.

Ryan and Nicholas.

Facebook has a particularly aggressive talent acquisition strategy, snapping up small companies for engineering talent over technology. Daytum marks its sixth purchase this year after Snaptu, RecRec, Rel8tion, Pursuit and Beluga. Of the latter four, Snaptu was probably the largest buy at an estimated $60 – $70 million.