Cost-cutting search engine BillShrink has landed a new deal today—integration with Consumer Reports reviews. ConsumerReports.org subscribers and site visitors will have access to BillShrink’s savings recommendations through links on ConsumerReports.org article pages, buying advice pages, and ratings chart pages. Consumers will be linked to a co-branded and customized version of BillShrink’s unbiased recommendations on wireless plans, credit cards and TV services.
The financial terms appear to be via affiliate fees. Every time a user switches service through the BillShrink tool, Consumer Reports will collect a fee from BillShrink. Of course, Consumer Reports, being unbiased, does not endorse any of the services displayed by BillShrink, and it has no direct financial relationship with these services.
This isn’t the first mainstream partnership for BillShrink. The company landed a similar deal with Walmart to have its cost-saving tool endorsed via the Walmart.com website. And T-Mobile also integrated BillShrink into its services.
The company says that more than 80% of people overpay on everyday bills like wireless service and on average, those who use BillShrink’s bill analysis can save $640 on credit cards, $420 on wireless plans and $400 on TV service per year.
BillShrink provides a free, online service to help consumers make better purchase decisions for complex product categories. It takes a scientific, highly-personalized approach which identifies the products that best fit users’ individual requirements. BillShrink’s first category is wireless services; a user can interactively describe their cell phone usage (or automatically import their bill for comprehensive analysis) and receive personalized, ranked recommendations on the 10 million cell phone plan/add-on combinations available on the market today. BillShrink launched in April...