This is pretty cool: a team of researchers at Japan’s Tohoku University has developed a projection screen that works inside brightly lit rooms, doing away with the need to draw curtains when starting a projection. The device suppresses the reflection of ambient light by using a special reflective panel and diffusion film.
The device was first made public in 2009, is still a prototype, and it could also be used for digital signage applications, according to its makers at the university.
And as you can see in the video embedded below (which was shot recently by our friends over at Diginfonews in Tokyo), the front projection display shows pictures in pretty good quality:
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