Intuit's GoPayment iPad App Goes Live, Aims To Rival Square

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, April 21st, 2011

Erick recently got a sneak peek at Intuit’s GoPayment app for the iPad, a mobile payment app that lets anyone who sells a product or service get paid on the spot by processing credit cards.

This morning, the company announced that the iPad app is now available.

The GoPayment apps brings a new layout that takes advantage of iPad’s large, high-resolution display and multi-touch interface. It also includes new features such as the ability to add product photos.

GoPayment is compatible with the free Intuit Credit Card Reader.

As Erick wrote when he saw a preview of the app:

GoPayment has been around for two years, but only recently started to target the lower end of the market where Square is gaining traction—small businesses without merchant accounts at banks who don’t already take credit cards.

Another competitor, VeriFone, is making noise in an attempt to enter this market as well, but Square should be more concerned about Intuit. The company already has relationships with 4.5 million businesses through QuickBooks and has a few advantages in payments processing.

Square has its own iPad app, which has been available for over a year.

Company: Intuit
Website: intuit.com
Launch Date: 1983
IPO: NASDAQ:INTU

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks™, Quicken™ and TurboTax™, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries™ and Lacerte™ are Intuit’s leading tax preparation offerings for professional accountants. The company’s financial institutions division, anchored by Digital Insight, provides on-demand banking services to help...

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Company: Square
Website: squareup.com
Launch Date: February 2009
Funding: $341M

Square is making commerce easy for everyone. Starting with a free credit card reader for the iPhone, iPad, and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime, for a low transaction rate of 2.75 percent per swipe, with no hidden fees. Square Register serves as a full point-of-sale system for businesses to accept payments, manage items, and share menu and location information. Square Wallet, available in the US, is the most seamless way to pay,...

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