(Founder Stories) GroupMe: Is Group Messaging The Thin Edge Of The Wedge?

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Thursday, April 21st, 2011

What exactly is the deal with all of these group text messaging apps? In the Founder Stories video above, GroupMe founders Jared Hecht and Steve Martocci tell host Chris Dixon why they think group texting coud be the thin edge of the wedge to something bigger. Call it private social networks. Small groups can do and say things that larger groups can’t.

When Martocci first heard the idea for GroupMe, he wasn’t that into it, but he quickly saw where it could lead to. He thinks it is about helping people make plans and decisions. “We want to be a pocket companion,” he says.

In the interview, the two also recall how they approached the Hackathon at TechCrunch Disrupt last year, where the product was conceived and the first prototype was built. The plan was to claw their way onto the main stage, blow away the judges, and get funded on the spot. It didn’t happen quite that way, but almost. The company raised $850,000 later that summer from Ron Conway, betaworks, First Round, and Lerer Ventures, and then $10.6 million earlier this year.

Speaking of Ron Conway, everyone gushes over how great he is to have as investor in the video below. He doesn’t get in the way, he just makes things happen. In terms of investors, Martocci advises other New York City startups to “make sure you get someone from the West Coast.” Dixon concurs: “It shouldn’t be New York Versus California. It should be New York [startups] versus Wall Street.” (Disclosure: Dixon is an investor in GroupMe through the Founder Collective).

Be sure to watch Part I of this GroupMe interview. You can also check out other previous episodes of Founder Stories or subscribe in iTunes.

Person: Jared Hecht
Companies: GroupMe, Tumblr

Jared is a co-founder of GroupMe.

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Steve is a co-founder of GroupMe.

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Company: GroupMe
Website: groupme.com
Launch Date: May 2010
Funding: $11.5M

GroupMe helps people stay connected and get together better with their friends. GroupMe’s two core offerings are: GroupMe, the group mobile messaging service, and Experiences, a service for finding, planning and purchasing group activities. GroupMe is based in New York and was founded by Jared Hecht and Steve Martocci in May 2010 at the TechCrunch Disrupt Hackathon. In August 2011, GroupMe was acquired by Skype, which was subsequently acquired by Microsoft in October 2011. For more information, please visit...

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