Lijit Networks, a provider of custom site search and advertising solutions for online publishers, has secured $10 million in financing in a round led by new investor Highway 12 Ventures. Existing backers like Foundry Group, Boulder Ventures and Colorado Fund I, managed by High Country Venture, also participated.
Lijit says transactions on its advertising services platform have grown 74 percent since Q4 2010 and that its online publisher network has grown to include more than 17,000 websites, 1.5 billion pageviews a month, and over 106 million unique visitors per month.
Lijit Networks was founded in June 2006 and has raised $28.3 million to date.
Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience.