Digby, which helps retailers design, deploy and manage mobile commerce web sites and rich applications optimized for smartphones, has raised $8 million in Series C funding led by Battery Ventures with RIM’s BlackBerry Partners Fund, S3 Ventures and Daylight Partners participating in the round. This brings the startup’s total funding to $16 million.
Digby’s Mobile Commerce product helps retailers create mobile websites that display rich product images and live catalogs, expands the ways they can buy from merchants and more. Digby also allows retailer to create native applications for iOS, BlackBerry and Android devices. Digby has a number of well-known retailers using its offering, including Costco, Toys “R” Us, The Home Depot, Lilly Pulitzer, and 1-800-Flowers.
The startup also recently landed a deal with AT&T to power the telecommunications giant’s mobile commerce software platform for developers.
The new funds will be used to expand global operations including sales, marketing, client services, research and platform development, and for new client acquisitions. As mobile commerce ramps up, there’s no question that more retailers will be looking to platforms like Digby to create a seamless mobile shopping experience for consumers. Digby could also be an acquisition target for a retail giant like eBay, so it should be interesting to see how the company performs in the coming year.
Digby helps brands achieve their strategic omni-channel goals – all through their own branded mobile experience. Mobile has created a significant opportunity for brands. In our current omni-channel market, consumers experience a brand, not a channel within a brand. Digby helps brands connect with consumers across all channels, driving store traffic, engaging with consumers in the store, enabling mobile commerce, and providing web-style analytics to the physical retail store. Through the Digby Localpoint™ Mobile Platform, comprised of Analytics, Outreach, Venue, and...