TV is just not the same without Twitter and Facebook chatter. Tonight’s prequel movie Burn Notice: The Fall of Sam Axe comes with social chatter about the show on your laptop courtesy of Echo, the realtime commenting system. The USA Network launched this companion site, which pulls in comments, Tweets, Facebook status updates and Fan Page comments, as well as YouTube video and Twitpic photos about the show.
Echo gathers it all into alive chat feed, which is then curated, and the best comments appear on TV. Prior to the show, actor Bruce Campbell answered questions online about the show. In the first two hours, 18,000 fans were commenting in the stream, hoping their comment would be plucked into the curated channel which was shown on TV.
Yes, all of this harkens back to AOL chatrooms filled with minor celebrities, but this is realtime, dude. And the feedback loop is now plugged into the broadcasting system. Your Tweets will now be televised.
NBC Universal is a media and entertainment company, working in the development, production, and marketing of entertainment, news, and information to a global audience. The company was formed through the combining of NBC and Vivendi Universal Entertainment.
Echo provides a real-time platform that enables the rapid implementation and scale of applications for social TV, social music, social news, social sports and social commerce. Brands can leverage the Echo platform to transform their static websites into real-time experiences that significantly boost website traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including ABC, AMC Networks, ESPN, NBC News, NASDAQ, Sony, The Washington...
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